How to Determine Cost Banner Ad on Your Blog

3:16 AM

If your blog already has enough traffic ( eg 1000 unique visitors a day ) , you certainly can provide banner advertising on your blog . In this condition, you may be asking yourself : " How much the ad cost ? " If you do not already know , below are two common ways to determine the cost of advertising .
Both ways it is a CPM -based and fixed price .
1 . CPM -based
CPM stands for cost per mille , where advertisers are charged per 1000 page views . Itself in Latin mille means thousand .
For example , you define $ 0.1 CPM for a banner ad 125 x 125 in the sidebar above . If your blog generating 200,000 page views a month , then you are the one banner spot price of $ 20 ( 200.000/1.000 x $ 0.1 ) . You just convert this amount at the exchange rate prevailing when you use the currency.
What if you offer banner spot larger size , eg 300 x 250 ?
Because of its size 2 times greater than the spot 125 x 125 , so the price is double that at $ 40 a month . Similarly, the size of the others , you just multiply the size of the banner at a price of 125 x 125 banner .
CPM -based pricing is commonly used by foreign blogs . This is because many foreign advertisers are willing to pay top dollar to advertise their products or services in high traffic blog . The domestic blogs typically use fixed price .
2 . fixed price
Bersipat advertising costs of this system remains , does not depend on the number of page views per month . For example , $ 10 for a 125 x 125 banner spot every month even though your blog page views go up or down each month .
From which emerged the figure $ 10 ? Everything is determined by their respective blog owners . In other words , according to their respective tastes .
My Experience
I use a fixed-price system for advertising banner in Blogotainmen ( update : this blog is my clear) . In determining the price , I see the price of banner advertising on other blogs .
If these blogs famous and huge page views per month , then I set half of their advertising rates . For example , the price of their ads are $ 10 for a 125 x 125 banner in the sidebar per month , then the cost of a banner that same spot on my blog for $ 5 per month .
At this stage , my judgment is that the advertisers want to advertise on Blogotainmen . The next stage , perhaps I will set a price equal to their price .
By the way , for those of you who are monetizing their blogs with banner ads , how do you determine the cost of these ads ?